Who We Are

Ron Velin and his Team

Ron Velin

MSOD, Pepperdine University
Partner, John Molson Executive Centre, Concordia University

The Time of My Life

For 20 years my work has come to focus more and more upon the human dynamics of business and organizations. During that time, I have had the privilege of working with some extraordinarily creative, intelligent and compassionate professionals.


Since 1995, I’ve worked with the private, public and not-for-profit sectors in the areas of strategic change, leadership and team development, performance improvement coaching and multi-stakeholder relationship building.


From 2001-2004, I lived, worked and practiced at a meditation ashram in New York’s Catskill Mountains and served its global not-for-profit organization. While there I was head of Staff Development for over 500 full time staff members. The role required the merging of various sources of learning in the creation of development programs, customized workshops and coaching initiatives.


Since 1993, I’ve been a student and practitioner of meditation under the guidance of a master. Along with meditation I continue to practice scriptural study, contemplation, selfless service and chanting, which I often do while playing the harmonium.


Each of these periods defines part of my work and my life. But the whole of both my life and my work are deeply intertwined with my practices. My other endeavors radiate from it like the spokes of a wheel.

The result is a coaching and facilitation approach which strives to enhance a sense of the authentic and practical, a sense of what will work in partnership with mystical truth. When I locked into an understanding of Primary Intention, intention based on more than our personal "will" or getting something to make us happy, my understanding of this often misunderstood but fundamental facet of all meaningful, useful enterprise was immeasurably deepened.

Since launching Velin Performance in 2004, I have been tremendously gratified to see clients achieve their desired outcomes – the outcomes arising from Primary Intention. Our strength-based facilitation and Intentional Enterprise offerings reliably deliver creative, effective and sustainable results.

Whether you are engaged with building your professional practice or partnership, working within a performance appraisal system, growing revenue, improving customer service, starting a new enterprise, taking your enterprise in a new direction, or seeking a new level of balance, our services enable you to improve your performance, and to sustain that improvement over time.

I'm having the time of my life. If you're not, we should talk. Call me Toll Free from anywhere in North America at: 1 866 826 1268

Our Team

I am privileged to be associated with a team of extraordinary professionals. Each offers a key, complimentary service to our core offerings. In this way we can serve you in the most effective way possible - knowing the most appropriate person is doing their best work.

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